Planning to do B Com (Hons) in Lucknow?

B Com ( Hons) at Techno group of Institutions is one of the most sort after courses. Being Lucknow University’s top rate college Techno offers only 60 seats for B Com (hons) to make sure each students gets the focus they need to succeed.

B Com (Hons) has been designed keeping in mind the professional guidance needed by the students, on the lines of pursuing course viz. MBA, CS, CA and ICWA. Subjects like Cost Accounting, Taxation, Financial Mathematics and Business Statistics train them with the commercial aspects of managing a business. Subjects like Psychology and Communication help them in grooming their personality too.

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Bachelors of Fine Arts at Techno Institue of Management Sciences, Lucknow

A Bachelor of Fine Arts (BFA) is a calibrated undergraduate degree for students seeking a professional education in the visual Arts and design. This Course will provide an all-around Art & design education to become a versatile Artist and communication design professional. As compared to other fields & fraternities of professional education, BVA’s stand better scope of growth and that too from the commencement of the career journey.

Our BFA students learn to make a career out of what they love doing. Post the degree they usually become

  • Digital Designer
  • Artist
  • Visualizing Professional
  • Art Professional
  • Illustrator
  • Craft Artist
  • Animator
  • Lecturer
  • Art Museum Technician
  • Art Conservator
  • Art Director


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Techno takes a look at Ford Mustangs History

In 1961, Lee Iacocca, vice president and general manager of Ford Division, had a vision. His vision was a car that would seat four people, have bucket seats, a floor mounted shifter, be no more than 180 inches long, weigh less than 2500 pounds, and sell for less than $2500.00. Out of this vision, the Ford Mustang was born. After many months of meetings, discussions and market surveys, funding was finally approved for the Mustang in September of 1962. On March 9, 1964 the first Mustang rolled off of the assembly line. Only 18 months had elapsed since the Mustang had been approved for production. In order to keep production costs down, many of the Mustang’s components were borrowed from the Falcon, including most of the drivetrain. With a multitude of different interior, exterior, and drivetrain options, the Mustang would be able to be ordered as plain, or as fancy, as economical, or as fast, as the buyer wanted. In general, the Mustang was designed for everyone and was advertised as “the car to be designed by you”.

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How to use Facebook to build your Brand.

With the placement season at full swing at Techno and PGDM students securing great jobs we thought it will be a good idea to help students understand the importance of bulding their personal brand. This article is not only helpful to management students but helps one regardless of the course you have chosen and the feild you wish to work in.

With over millions of active users on Facebook, it has marked to show a greater means for corporate, product and personal hub. Every brand that exists on facebook has its own benefits and features like the ability to add multimedia, share resources, create a page and much more. Now, in order to make your personal brand you can have unique opportunities to leverage the platform and take it a means for career success or as playground.

Facebook, apart from being the largest of popular social networking platforms is also a well designed medium to share all kinds of information. This makes it a means and powerful as a personal branding tool. For your personal brand on facebook like website links, videos, photos, words and more you can tell your story in ways that simultaneously entertain and inform. This special feature allows you to navigate the gentle balance of being social and share your personal brand thereby offering to satisfy the taste of what other experience when you meet them in person.

The social graph is filled with entrepreneurs, celebrities, CEOs and people who can be reached through facebook messaging system without any restrictions and boundaries. This is also a talent search engine and part of the corporate recruiting criteria and college admission. Thus you will be searched on facebook by teachers, managers potential dates which can determine your actual view of representation via your publish as first impression. Here is a guide to build your personal brand of facebook. Use these tips to grow your brand and add stories to be reflected by viewers.

Fill your profile completely

Facebook is a great platform to paint a picture and make known about your presence. While filling your information in detail, make sure to focus on work section and education. This helps to reconnect with your fellow alumni from college, or past colleagues who can count as a better help mate in near future. You can also list your blog, or website links which you own and link to your profile on other social networks. Since hiring managers use facebook search engine to find candidates, your keyword play here a vital role to make yourself come into their search category listing. As such your brand strategy will help to promote you giving more information in areas such as your contact info and many other.

Know the audience

As many people share their information to wrong audience, adding sometimes details that are not necessary to specific users. As you use your daily live to converge more, you need to decide what audience you want to connect with on facebook. You can use this social media to communicate streams of your friends and family and look forward to network with professionals who could help you build your career. Therefore, you must ask yourself before you add friends to your fb profile. In case you’re opening in a mass, then be mindful of sharing things that could impact people’s perception towards you. You can do this be selecting on specific things you want users to see on your profile by changing your settings.

Decide on brand strategy

Having a facebook brand strategy is a must for everyone and it should be based on both the audience factor and your overall life goals. Taking into keen knowledge as who you are, and how far have you reached in your career objectives, or about your passions, you can brand yourself differently.

In case you’re not a facebook user, you can look forward for this great opportunity to start fresh and build your profile that could best represent you. But, if you’re a current facebook user, then you can analyse to portray your brand and take successive measures to customize and reflect your brand strategy.

Like a lot

It is seen that the more you like someone’s post, the most of their posts you will see and vice versa. When you pass by a person’s post without clicking on “like”, facebook will stop showing their posts to you. Even if a person doesn’t like your post it can be good for you to like their posts everyday and bring more catchy interest on yourself.

Like comments

Liking every comment on your posts is a good start-up. Since a person took time to comment, you should acknowledge it and build an interaction and reward that he/she does. It will be more likely a chance that they will interact again and facebook will show more of their posts in near future. Your goal must be to gain as many comments and likes on a post as possible.

Always post with a picture

Making a text-only post is nowadays far more outdated. Since picture posts get more attention from facebook promoters and viewers, you should post them more often. Even with just any simple occasion like a holiday wish, make sure to use a picture. For example, try to send a thanksgiving post with a simple statement and with a big picture to bring more audience.

Set your privacy settings

As per the facebook goals, you may grant certain individuals permission or set your entire account to private to view sections of your profile. There are also settings available to make your entire profile public for the world and it can benefit you, n case you’re looking to be more visible in your industry. This will help make renowned your profile to rank high for your name in search.

Here you can turn tag setting off both for pictures and photo and take control of your facebook wall.

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Why ever College student Should invest in making their own personal Website.

Every individual wants to build their personal brand of their product. Since this term branding has long been relegated to companies, not many of us have cultivated these brands and have gone nonetheless. If you have a personal brand and choose to cultivate and guide it, you can start to make your personal brand and give its an awesome presence. Ar Techno we believe that students should give personal branding a serious thought to not only improve their chances of securing jobs but to be in a position to negotiate with the company for an higher pay and more importantly a better portfolio.

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How to make your personal brand on LinkedIn


LinkedIn is a worker’s tent to get any and every kind of insight into his or her chosen field of career. It is a great platform for people all over the world, to connect and share opinions. CEOs, founders, and just about anyone from any company can be found on LinkedIn, as employees and employers get a thorough idea about a person’s work experience and education on the large platform. LinkedIn has a range of features and tools that help a user build up his or her brand on the platform. LinkedIn provides learning opportunities, with a premium subscription that paves the way for convenience.
In today’s fast paced world, it is rather a necessity to always showcase your uniqueness in the market. Competition is crisp and with that comes the pressure of trying to maintain your image consistently on any platform. It not only takes a good reputation in a career to achieve heights; soft skills, experience, trainings and lots more become the deciding factor on LinkedIn to prove your worth as your profile is visible to just about everyone and a prospective recruiter would definitely want you to match his or her checklist to hire you. Personal branding hence, is a key feature for you in today’s time. Personal branding refers to how you showcase yourself in front of the world, in a way different than others. If you have a unique approach to life; if you happen to have ideas and skills that many do but know a better way to put them on the table – your brand becomes a hit in no time. On a platform like LinkedIn, if you wish to increase your visibility and get your word across many people, including the popular LinkedIn influencers all over the world, personal branding becomes of sole importance for you and can help you achieve great lengths. Personal branding was first coined by Tom Peters, in 1997 and includes professional reputation, work style, skills, community engagement and worldview.
Building your personal brand would also require you to choose exactly what people are looking for : your strengths, weakness, how and why you would make an ideal candidate for a given company, and so on. Your brand should incorporate all these details from the beginning, for you to focus on exactly what you need to portray and for the right recruiters to reach you for your ideal job. Once this is established, LinkedIn and its tools help you build your profile in a way that says everything about you, without the need for second guessing. This is how LinkedIn can make you create an authentic brand for yourself,

1. Make your LinkedIn profile stand out: Your profile would be the first thing that a recruiter or any individual on LinkedIn would be keen on seeing. Hence, it is essential for you to fill up every detail that would prove to be important for the viewer. Your profile should ideally have a professional picture of you, your education qualifications and work experiences highlighted out, skills, trainings and projects if any, and interests should be put on the platform. Your brand would be influenced by what all you mention on your profile. You are also required to add a bio highlighting your interests and which field catches your eye. A one-liner about your personality in terms of managing work and peer relationships would be recommended as well.

2. Make some adjustments to your Linkedin Background: Your LinkedIn background speaks a lot about you as well. You can use the background to showcase other things that interest you. The picture should ideally have a proper resolution and can highlight a still from a project, or show you in front of coworkers at a given place. It can also contain a view of your workplace or you in your workplace to showcase authenticity.

3. Consistency is key: You should always make sure to remain consistent when it comes to your profile on LinkedIn. If you acquire new skills, or get a new job or project, you should put it on your profile and share with your coworkers to let them know more about you. Keeping up to date with your work presence on social media gives a good boost to any online resume, and LinkedIn with the help of its tools and wide consumer base, efficiently manages to secure, just that. Consistency is important so as not to confuse people or send mixed messages about who you are and what you want in your career.

4. Increasing visibility: Visibility is the prime key on LinkedIn to engage with more and more people everyday. Always make your profile visible to get more feedback from peers or recruiters. You might have a brilliant personal brand but if it is not visible to people, it does not make any sense of having a brand. You can include the URL of your LinkedIn profile on other social media platforms like Facebook, Twitter, Instagram and so on, and also put it on your business card. As more and more people come to know about your brand, your visibility would increase by manifolds and give you a good push to get your branding a level ahead.

5. Build up your brand association: LinkedIn helps you connect with many recruiters and hence it is essential for you to connect with authentic people from around the globe. Start of with your trusted peers and coworkers and let them know of your brand. As your connections increase, your social media presence would be felt by third party recruiters as well who would be likely to take a look at your brand if it matches what they need.

You should always remember that your personal brand is not just who you are, but also what you do. Hence, always remain up-to-date with your achievements in the sphere of work or education, or any project for that matter and also engage with people on LinkedIn by posting content or appreciating what others post. It is a great way to boost your own brand and make people realise your worth.