How to use Facebook to build your Brand.

With the placement season at full swing at Techno and PGDM students securing great jobs we thought it will be a good idea to help students understand the importance of bulding their personal brand. This article is not only helpful to management students but helps one regardless of the course you have chosen and the feild you wish to work in.

With over millions of active users on Facebook, it has marked to show a greater means for corporate, product and personal hub. Every brand that exists on facebook has its own benefits and features like the ability to add multimedia, share resources, create a page and much more. Now, in order to make your personal brand you can have unique opportunities to leverage the platform and take it a means for career success or as playground.

Facebook, apart from being the largest of popular social networking platforms is also a well designed medium to share all kinds of information. This makes it a means and powerful as a personal branding tool. For your personal brand on facebook like website links, videos, photos, words and more you can tell your story in ways that simultaneously entertain and inform. This special feature allows you to navigate the gentle balance of being social and share your personal brand thereby offering to satisfy the taste of what other experience when you meet them in person.

The social graph is filled with entrepreneurs, celebrities, CEOs and people who can be reached through facebook messaging system without any restrictions and boundaries. This is also a talent search engine and part of the corporate recruiting criteria and college admission. Thus you will be searched on facebook by teachers, managers potential dates which can determine your actual view of representation via your publish as first impression. Here is a guide to build your personal brand of facebook. Use these tips to grow your brand and add stories to be reflected by viewers.

Fill your profile completely

Facebook is a great platform to paint a picture and make known about your presence. While filling your information in detail, make sure to focus on work section and education. This helps to reconnect with your fellow alumni from college, or past colleagues who can count as a better help mate in near future. You can also list your blog, or website links which you own and link to your profile on other social networks. Since hiring managers use facebook search engine to find candidates, your keyword play here a vital role to make yourself come into their search category listing. As such your brand strategy will help to promote you giving more information in areas such as your contact info and many other.

Know the audience

As many people share their information to wrong audience, adding sometimes details that are not necessary to specific users. As you use your daily live to converge more, you need to decide what audience you want to connect with on facebook. You can use this social media to communicate streams of your friends and family and look forward to network with professionals who could help you build your career. Therefore, you must ask yourself before you add friends to your fb profile. In case you’re opening in a mass, then be mindful of sharing things that could impact people’s perception towards you. You can do this be selecting on specific things you want users to see on your profile by changing your settings.

Decide on brand strategy

Having a facebook brand strategy is a must for everyone and it should be based on both the audience factor and your overall life goals. Taking into keen knowledge as who you are, and how far have you reached in your career objectives, or about your passions, you can brand yourself differently.

In case you’re not a facebook user, you can look forward for this great opportunity to start fresh and build your profile that could best represent you. But, if you’re a current facebook user, then you can analyse to portray your brand and take successive measures to customize and reflect your brand strategy.

Like a lot

It is seen that the more you like someone’s post, the most of their posts you will see and vice versa. When you pass by a person’s post without clicking on “like”, facebook will stop showing their posts to you. Even if a person doesn’t like your post it can be good for you to like their posts everyday and bring more catchy interest on yourself.

Like comments

Liking every comment on your posts is a good start-up. Since a person took time to comment, you should acknowledge it and build an interaction and reward that he/she does. It will be more likely a chance that they will interact again and facebook will show more of their posts in near future. Your goal must be to gain as many comments and likes on a post as possible.

Always post with a picture

Making a text-only post is nowadays far more outdated. Since picture posts get more attention from facebook promoters and viewers, you should post them more often. Even with just any simple occasion like a holiday wish, make sure to use a picture. For example, try to send a thanksgiving post with a simple statement and with a big picture to bring more audience.

Set your privacy settings

As per the facebook goals, you may grant certain individuals permission or set your entire account to private to view sections of your profile. There are also settings available to make your entire profile public for the world and it can benefit you, n case you’re looking to be more visible in your industry. This will help make renowned your profile to rank high for your name in search.

Here you can turn tag setting off both for pictures and photo and take control of your facebook wall.

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Why ever College student Should invest in making their own personal Website.

Every individual wants to build their personal brand of their product. Since this term branding has long been relegated to companies, not many of us have cultivated these brands and have gone nonetheless. If you have a personal brand and choose to cultivate and guide it, you can start to make your personal brand and give its an awesome presence. Ar Techno we believe that students should give personal branding a serious thought to not only improve their chances of securing jobs but to be in a position to negotiate with the company for an higher pay and more importantly a better portfolio.

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How to make your personal brand on LinkedIn


LinkedIn is a worker’s tent to get any and every kind of insight into his or her chosen field of career. It is a great platform for people all over the world, to connect and share opinions. CEOs, founders, and just about anyone from any company can be found on LinkedIn, as employees and employers get a thorough idea about a person’s work experience and education on the large platform. LinkedIn has a range of features and tools that help a user build up his or her brand on the platform. LinkedIn provides learning opportunities, with a premium subscription that paves the way for convenience.
In today’s fast paced world, it is rather a necessity to always showcase your uniqueness in the market. Competition is crisp and with that comes the pressure of trying to maintain your image consistently on any platform. It not only takes a good reputation in a career to achieve heights; soft skills, experience, trainings and lots more become the deciding factor on LinkedIn to prove your worth as your profile is visible to just about everyone and a prospective recruiter would definitely want you to match his or her checklist to hire you. Personal branding hence, is a key feature for you in today’s time. Personal branding refers to how you showcase yourself in front of the world, in a way different than others. If you have a unique approach to life; if you happen to have ideas and skills that many do but know a better way to put them on the table – your brand becomes a hit in no time. On a platform like LinkedIn, if you wish to increase your visibility and get your word across many people, including the popular LinkedIn influencers all over the world, personal branding becomes of sole importance for you and can help you achieve great lengths. Personal branding was first coined by Tom Peters, in 1997 and includes professional reputation, work style, skills, community engagement and worldview.
Building your personal brand would also require you to choose exactly what people are looking for : your strengths, weakness, how and why you would make an ideal candidate for a given company, and so on. Your brand should incorporate all these details from the beginning, for you to focus on exactly what you need to portray and for the right recruiters to reach you for your ideal job. Once this is established, LinkedIn and its tools help you build your profile in a way that says everything about you, without the need for second guessing. This is how LinkedIn can make you create an authentic brand for yourself,

1. Make your LinkedIn profile stand out: Your profile would be the first thing that a recruiter or any individual on LinkedIn would be keen on seeing. Hence, it is essential for you to fill up every detail that would prove to be important for the viewer. Your profile should ideally have a professional picture of you, your education qualifications and work experiences highlighted out, skills, trainings and projects if any, and interests should be put on the platform. Your brand would be influenced by what all you mention on your profile. You are also required to add a bio highlighting your interests and which field catches your eye. A one-liner about your personality in terms of managing work and peer relationships would be recommended as well.

2. Make some adjustments to your Linkedin Background: Your LinkedIn background speaks a lot about you as well. You can use the background to showcase other things that interest you. The picture should ideally have a proper resolution and can highlight a still from a project, or show you in front of coworkers at a given place. It can also contain a view of your workplace or you in your workplace to showcase authenticity.

3. Consistency is key: You should always make sure to remain consistent when it comes to your profile on LinkedIn. If you acquire new skills, or get a new job or project, you should put it on your profile and share with your coworkers to let them know more about you. Keeping up to date with your work presence on social media gives a good boost to any online resume, and LinkedIn with the help of its tools and wide consumer base, efficiently manages to secure, just that. Consistency is important so as not to confuse people or send mixed messages about who you are and what you want in your career.

4. Increasing visibility: Visibility is the prime key on LinkedIn to engage with more and more people everyday. Always make your profile visible to get more feedback from peers or recruiters. You might have a brilliant personal brand but if it is not visible to people, it does not make any sense of having a brand. You can include the URL of your LinkedIn profile on other social media platforms like Facebook, Twitter, Instagram and so on, and also put it on your business card. As more and more people come to know about your brand, your visibility would increase by manifolds and give you a good push to get your branding a level ahead.

5. Build up your brand association: LinkedIn helps you connect with many recruiters and hence it is essential for you to connect with authentic people from around the globe. Start of with your trusted peers and coworkers and let them know of your brand. As your connections increase, your social media presence would be felt by third party recruiters as well who would be likely to take a look at your brand if it matches what they need.

You should always remember that your personal brand is not just who you are, but also what you do. Hence, always remain up-to-date with your achievements in the sphere of work or education, or any project for that matter and also engage with people on LinkedIn by posting content or appreciating what others post. It is a great way to boost your own brand and make people realise your worth.

Why do a Masters in Mass Communication and Journalism

If you’re interested to pursue mass communication and journalism and want to get adhered to the learning aspect of the programme, then a bachelor course is perfect for you. Studying the varying types of media channels can help you convey the information to the targeted audience. With the rise of communication demand, mass communication and journalism degree has increased exponentially and is now been required by different field such as research institutes, public relations, publishing and news media. Many prospective student who have pursued their higher education can enroll this programme to enhance their skill and look for a professional exposure to pursue their career in mass communication.


Course Outline

Since this is a postgraduate course, it is designed for student to understand about the basic of mass media and let them learn the recent development happening worldwide. The course also enhances the understanding of technology involved in mass media like online media, TV, radio, hardware, respective software, computer applications, etc. The course needs 2 years to complete and is divided into 4 semesters either available on regular basic or distance education system. After successful completion of the course, students can be able to work in different branches of media like internet, television, radio and many more. They can also start doing freelancing jobs and enjoy within the perks of their demand and scales.

Rise of Mass Communication & Journalism Course

In the field of journalism, there is always a sheer demand of enterprising professional who enlighten, educate, interpret and inform the people regarding financial, political and social development of a nation. Here, both electronic and print media play a crucial role in the field of industries and business making and is thus becoming more challenging. Students those who pursue this programme can interact with various people, undertake various research, see trend and communicate them in a different prospective. It lay a greater opportunity for those interested in broadcasting, photographing, editing, writing and reporting where they can enjoy the remarkable presence to show their actual potential and gain credit in recent times. Some of the main benefits where students can cast their keen knowledge to rely their choice in pursuing mass communication and journalism are flexible.

How Journalism Make a Career Boost?

Since the field is so broad, so for those who study journalism can peek outside their specialization and look to apply their skills in different focus areas like digital media, marketing, and public relations. For example: if you’re a print journalist and have a special skill, you can choose overwriting who is understandable by everyone. Since studying journalism has its own dedicated writing style, you can cope with its high standard and struggle to apply to its different sections and logic statements.
Even in case of broadcast media, if you are interested in television sector and love to interact with people, you can hold many possibilities and grow in business that needs something to be communicated effectively. However, if you’re an expert in communicating within mass, you can potentially increase your strength in lot of things.

Essential Benefits of Mass Communication Degree

Finally, the most important benefit of this course is that it is a bitter work. Since the field is enormous and filled with people who want to stand out from the crowd, you can present yourselves to employers and be great in your own way. Its other benefits include: It let you know about how to click photos, write, edit, etc. Even one can pursue higher education after mass communication course; that means to go for a PhD. Several employment options in online media, television and newspaper agencies are available that offer employability with high perks and packages.
Apart from these, other areas of benefits that can be found is that there is no shortness of rewards for those looking for career in mass communication and journalism. If you’re interested to serve the community through mass communication, you can opt for community and uncover the negatives and also use your skills to tend to make a difference. Also, if you look at its positiveness, you can communicate the positives and make very effective way to mass changes.