How to use Facebook to build your Brand.

With the placement season at full swing at Techno and PGDM students securing great jobs we thought it will be a good idea to help students understand the importance of bulding their personal brand. This article is not only helpful to management students but helps one regardless of the course you have chosen and the feild you wish to work in.

With over millions of active users on Facebook, it has marked to show a greater means for corporate, product and personal hub. Every brand that exists on facebook has its own benefits and features like the ability to add multimedia, share resources, create a page and much more. Now, in order to make your personal brand you can have unique opportunities to leverage the platform and take it a means for career success or as playground.

Facebook, apart from being the largest of popular social networking platforms is also a well designed medium to share all kinds of information. This makes it a means and powerful as a personal branding tool. For your personal brand on facebook like website links, videos, photos, words and more you can tell your story in ways that simultaneously entertain and inform. This special feature allows you to navigate the gentle balance of being social and share your personal brand thereby offering to satisfy the taste of what other experience when you meet them in person.

The social graph is filled with entrepreneurs, celebrities, CEOs and people who can be reached through facebook messaging system without any restrictions and boundaries. This is also a talent search engine and part of the corporate recruiting criteria and college admission. Thus you will be searched on facebook by teachers, managers potential dates which can determine your actual view of representation via your publish as first impression. Here is a guide to build your personal brand of facebook. Use these tips to grow your brand and add stories to be reflected by viewers.

Fill your profile completely

Facebook is a great platform to paint a picture and make known about your presence. While filling your information in detail, make sure to focus on work section and education. This helps to reconnect with your fellow alumni from college, or past colleagues who can count as a better help mate in near future. You can also list your blog, or website links which you own and link to your profile on other social networks. Since hiring managers use facebook search engine to find candidates, your keyword play here a vital role to make yourself come into their search category listing. As such your brand strategy will help to promote you giving more information in areas such as your contact info and many other.

Know the audience

As many people share their information to wrong audience, adding sometimes details that are not necessary to specific users. As you use your daily live to converge more, you need to decide what audience you want to connect with on facebook. You can use this social media to communicate streams of your friends and family and look forward to network with professionals who could help you build your career. Therefore, you must ask yourself before you add friends to your fb profile. In case you’re opening in a mass, then be mindful of sharing things that could impact people’s perception towards you. You can do this be selecting on specific things you want users to see on your profile by changing your settings.

Decide on brand strategy

Having a facebook brand strategy is a must for everyone and it should be based on both the audience factor and your overall life goals. Taking into keen knowledge as who you are, and how far have you reached in your career objectives, or about your passions, you can brand yourself differently.

In case you’re not a facebook user, you can look forward for this great opportunity to start fresh and build your profile that could best represent you. But, if you’re a current facebook user, then you can analyse to portray your brand and take successive measures to customize and reflect your brand strategy.

Like a lot

It is seen that the more you like someone’s post, the most of their posts you will see and vice versa. When you pass by a person’s post without clicking on “like”, facebook will stop showing their posts to you. Even if a person doesn’t like your post it can be good for you to like their posts everyday and bring more catchy interest on yourself.

Like comments

Liking every comment on your posts is a good start-up. Since a person took time to comment, you should acknowledge it and build an interaction and reward that he/she does. It will be more likely a chance that they will interact again and facebook will show more of their posts in near future. Your goal must be to gain as many comments and likes on a post as possible.

Always post with a picture

Making a text-only post is nowadays far more outdated. Since picture posts get more attention from facebook promoters and viewers, you should post them more often. Even with just any simple occasion like a holiday wish, make sure to use a picture. For example, try to send a thanksgiving post with a simple statement and with a big picture to bring more audience.

Set your privacy settings

As per the facebook goals, you may grant certain individuals permission or set your entire account to private to view sections of your profile. There are also settings available to make your entire profile public for the world and it can benefit you, n case you’re looking to be more visible in your industry. This will help make renowned your profile to rank high for your name in search.

Here you can turn tag setting off both for pictures and photo and take control of your facebook wall.

Reference Links:

https://www.socialmediatoday.com/social-networks/2015-04-08/13-ways-use-facebook-personal-branding/

https://mashable.com/2009/04/02/facebook-personal-brand/#hwB8OqG6.5qg

 

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