How to make your personal brand on LinkedIn


LinkedIn is a worker’s tent to get any and every kind of insight into his or her chosen field of career. It is a great platform for people all over the world, to connect and share opinions. CEOs, founders, and just about anyone from any company can be found on LinkedIn, as employees and employers get a thorough idea about a person’s work experience and education on the large platform. LinkedIn has a range of features and tools that help a user build up his or her brand on the platform. LinkedIn provides learning opportunities, with a premium subscription that paves the way for convenience.
In today’s fast paced world, it is rather a necessity to always showcase your uniqueness in the market. Competition is crisp and with that comes the pressure of trying to maintain your image consistently on any platform. It not only takes a good reputation in a career to achieve heights; soft skills, experience, trainings and lots more become the deciding factor on LinkedIn to prove your worth as your profile is visible to just about everyone and a prospective recruiter would definitely want you to match his or her checklist to hire you. Personal branding hence, is a key feature for you in today’s time. Personal branding refers to how you showcase yourself in front of the world, in a way different than others. If you have a unique approach to life; if you happen to have ideas and skills that many do but know a better way to put them on the table – your brand becomes a hit in no time. On a platform like LinkedIn, if you wish to increase your visibility and get your word across many people, including the popular LinkedIn influencers all over the world, personal branding becomes of sole importance for you and can help you achieve great lengths. Personal branding was first coined by Tom Peters, in 1997 and includes professional reputation, work style, skills, community engagement and worldview.
Building your personal brand would also require you to choose exactly what people are looking for : your strengths, weakness, how and why you would make an ideal candidate for a given company, and so on. Your brand should incorporate all these details from the beginning, for you to focus on exactly what you need to portray and for the right recruiters to reach you for your ideal job. Once this is established, LinkedIn and its tools help you build your profile in a way that says everything about you, without the need for second guessing. This is how LinkedIn can make you create an authentic brand for yourself,

1. Make your LinkedIn profile stand out: Your profile would be the first thing that a recruiter or any individual on LinkedIn would be keen on seeing. Hence, it is essential for you to fill up every detail that would prove to be important for the viewer. Your profile should ideally have a professional picture of you, your education qualifications and work experiences highlighted out, skills, trainings and projects if any, and interests should be put on the platform. Your brand would be influenced by what all you mention on your profile. You are also required to add a bio highlighting your interests and which field catches your eye. A one-liner about your personality in terms of managing work and peer relationships would be recommended as well.

2. Make some adjustments to your Linkedin Background: Your LinkedIn background speaks a lot about you as well. You can use the background to showcase other things that interest you. The picture should ideally have a proper resolution and can highlight a still from a project, or show you in front of coworkers at a given place. It can also contain a view of your workplace or you in your workplace to showcase authenticity.

3. Consistency is key: You should always make sure to remain consistent when it comes to your profile on LinkedIn. If you acquire new skills, or get a new job or project, you should put it on your profile and share with your coworkers to let them know more about you. Keeping up to date with your work presence on social media gives a good boost to any online resume, and LinkedIn with the help of its tools and wide consumer base, efficiently manages to secure, just that. Consistency is important so as not to confuse people or send mixed messages about who you are and what you want in your career.

4. Increasing visibility: Visibility is the prime key on LinkedIn to engage with more and more people everyday. Always make your profile visible to get more feedback from peers or recruiters. You might have a brilliant personal brand but if it is not visible to people, it does not make any sense of having a brand. You can include the URL of your LinkedIn profile on other social media platforms like Facebook, Twitter, Instagram and so on, and also put it on your business card. As more and more people come to know about your brand, your visibility would increase by manifolds and give you a good push to get your branding a level ahead.

5. Build up your brand association: LinkedIn helps you connect with many recruiters and hence it is essential for you to connect with authentic people from around the globe. Start of with your trusted peers and coworkers and let them know of your brand. As your connections increase, your social media presence would be felt by third party recruiters as well who would be likely to take a look at your brand if it matches what they need.

You should always remember that your personal brand is not just who you are, but also what you do. Hence, always remain up-to-date with your achievements in the sphere of work or education, or any project for that matter and also engage with people on LinkedIn by posting content or appreciating what others post. It is a great way to boost your own brand and make people realise your worth.

UP Investor Summit

UP Investor Summit organized by the state government is being considered as an alchemy for the whole state and especially for the youth as it has been able to attract investments which will lead to more setting up of Industries and a fillip to the business ecosystem in the state.
The students of Techno Institute of Managements (TIMS) are also basking in the glory as they have been a part of such a mega event and had an enriching experience. The students of TIMS were chosen to volunteer for the two-day event held on 21st and 22nd February, 2018.

The students unanimously have stated that this experience will be etched in their memory throughout and the lessons that they have learnt will equip them in their future endeavour. The volunteers were chosen after passing through a rigorous competition. This mega event was attended by the Honourable Prime Minister Narendra Modi , President of India , members of the Union Cabinet Ministers and the who’s who of the corporate world. Mukesh Ambani, Subhash Chandra, KM Birla are the few names. And not to forget the host of the event – CM of Uttar Pradesh, Yogi Adityanath.


TIMS students also got global exposure as the events was graced by international dignitaries from countries such as Netherlands, Czech Republic, Japan, Thailand and many more. The two-day event was attended by more than 5,000 delegates from around the world and over 100 speakers addressed the gatherings.
The students pursuing Management degree grabbed this opportunity as such enriching exposure will play a very instrumental role during their corporate stint and add practicality to their theoretical learning. Such experiences are also complementary to the course of Management Sciences and this was also one of the reasons behind the frenzy related to getting an opportunity to volunteer for the summit.
Volunteering for such events gives an insight as well as it also evaluates the students’ skills, traits, merits and demerits. Based on such introspection or evaluation, the student will be able to improvise and put efforts in overcoming their deficiencies. It will also learn concept like “People Management” and how to conduct oneself in such gatherings.


Not only this, topics and discussions are conduit for innovative ideas and germinates entrepreneurial skills in students.
The students said that their participation in UP Investors’ Summit helped them in curtailing their hesitation regarding communication as they encountered that people were smoothly holding meaningful conversations. The interaction between the students and the dignitaries and attendees cull their communication phobia.
The participation of the students in the event will add weightage to their resume and will give an edge over others. Such events increase the knowledge base of the student and help them in understanding the current scenario prevailing and also understand the actions which are being mooted or will be implemented.

It was the moment of a lifetime for the students as they heard inspirational leaders and personalities expressing and sharing their views. It was a momentous experience to hear and witness the speech delivered by PM Narendra Modi and other stalwarts. Such inspirational speeches and exchange of valued ideas and opinions enhanced the intellect of the students as well as apprised them of the socio-economic condition of India. PM Narendra Modi’s vision of New India and of inclusive development will resonate for eternity. These inspirational speeches have shed light on the latest developments in the Industry, their future course of action and what do they need. This information will be beneficial for the students as they are our future and will become leaders of tomorrow.
This summit also helped the students get information regarding the booming sectors or industries which were labeled as the focus industries such as ITEs, MSMEs, Dairy, Tourism, Civil Aviation and others.
This event also gave the students hands on opportunity with the buzz word Artificial Intelligence as a tri-lingual Humanoid Robot, specially built for the two-day summit, was one of the prime attractions of the event. The robot, who is fluent in Hindi, English and Sanskrit, was used to welcome the guests at the event including the Prime Minister, with a Rose and chanting ‘Atithi Devo Bhava’ in Sanskrit. The Robot is also proficient in speaking in Hindi and English also. Android services were employed to keep an eye on the security of all dignitaries attending the summit.


The students by volunteering for the event also gained an understanding regarding the amount of hard work that goes behind organizing such a massive event. They also learnt the nuances of teamwork, time-management and crisis management and not to forget the leadership skills. They also learnt that the social situation as well as human capital is so imperative for the success of business. They also got an opportunity to encounter the presence of the dignitaries. The manner and the content of interaction between the dignitaries were thought-provoking as it made them realize the gravity of the words spoken by the speakers.
Alongwith the 30 sessions scheduled for the two-day event, formal dinners and other get-together meets were organized and the students along with other volunteers were on the toes for the smooth functioning.
UP Investor Summit made the students aware that co-operation and co-ordination between business honchos and the political representative is the sine-qua-non and also these are the two wheels on which the progress of New India depends. Not only this, this Summit also displayed that public policies and business policies are mostly in tandem with each other.
Post- summit the volunteer students are physically exhausted but ideas, experiences and excitement are booming in their head. They have become famous in TIMS campus and want to hear from them their experiences.

WhatsApp Image 2018-02-24 at 12.06.19 PM




Top 10 recruiters of Techno

top 10 Techno recruiters

top 10 recruiters of Techno

For getting an ultimate education shine, aspirants need to cut the boat rope and soar straight over the sea. Techno sphere offers such a new column of opportunity which imbibes strong attributes of knowledge on the minds of students. As such they get to hold numerous standing lines to hold into moving towards their expectations.
When it comes to recruitment sections and all the top recruiters of Techno, the institute have got the rich golden hand on it. Some of the fast approaching recruiters under high-tech competitive framework are mentioned below.
1- Airtel- The campus connected through Airtel is very vibrant and candidates from all across find it a much nurtured way to enable fast-track growth. Being the world’s third large operator, it pushes boundaries to evolve from skilled professionals and hire people from every realm. There are openings of more than 1000 for freshers belonging to engineering, management and other domain.
2- Axis Bank- This recruiter can be your platform to enrich your career. For an exciting career of learning, value-driven, and development as a fresher, you can find the right match for your skills, aspirations and experience. Partnering with Techno, Axis bank make eligible for many aspirants see the possible satisfaction level. With over 500 or more seats available, students find reliable compensation package as its greatest assets.
3- Honda- Honda hires talented people in the areas of R&D, engineering, manufacturing, sales & marketing, finance, administrative, etc. Techno college students can find unmatched opportunities to develop skills needed for tomorrow’s world.
4- HCL- HCL is the “Talent Foundry” and that not only pioneered Indian IT but nurtured literally over thousands of entrepreneurs. Students from challenging platforms like PGDM, MJMC, B Com, BEd, BBA and more other courses embrace new skills, and develop their repository of talents in multiple arenas.
5- Nature Fresh- Being a growing company and full of opportunities, makes aspirant work with newest state-of-the-art technology and be innovative and head of the curve. Every year the recruiter opens new and amazing opportunities so that candidates can contribute their ideas, work together and be educated.
6- Times of India- Times group network is so vast and so stages a set of multiple openings to tackle with the growth and demand of newspaper circulation. Starting from reporters, editor, sub-editor, and many other multiple vacancies are available with a variety of skills and backgrounds to expand the horizons.
7- Future Group- Future Group plans to hire hundreds of techies and talented business workers to engage people who are passionate and want to make a difference. As one of the top retail transformation the recruiter encourages employees explore opportunities in corporate and stores.
8- Oxford University- The recruiter serves to employ a diversity of people to support world-renowned facilities and reputation for research and teaching. The recruitment system covers 1000 opening every year in the field of academic, research, professional management, support and technical.
9- Aon Hewitt- Aon Hewitt creates a perfect place to grow and help-seeking a development framework and comprehensive learning to meet demand at all stages of student’s career. Student can work closely to develop solutions of their most complex challenges around Talent, Health, and Retirement & Risk.
10- Standard Chartered- Recruiters welcome students from wide backgrounds to join and further their career in the world’s most dynamic markets. SC helps Techno students discover everything to accelerate their career, collaborate across borders and experience wide arrays of cultures.
Recently one of our students got placed at HDFC. Click here to hear about her journey.

Techno recruiters have marched to enclave developed outcomes in shaping student’s career. It is this new era of context which paves a distinct pathway to harness greater and rigid domain for large-scale employability.